An interesting TED talk on the art of choosing. I have already spoken about the paradox of choice, and what my views on choice, so I shan’t repeat myself here. However, I did find it especially enlightening to hear about how different people and cultures in the world make different choices. It’s obvious when you think about it, but fascinating nonetheless. The example of the seven types of soda essentially equating to only one choice is a good one, and makes you ponder about the vast plethora of different types of drink (or anything, for that matter) that is available in the Western culture.
Too much choice can be silly, and it baffles me how certain products come to light. Sheena Iyengar mentions at the very end about the two very light shades of pink nail polish. Do people really need two shades that are so similar in colour that people only say they’re different if they have a label on them? The mind boggles at the willingness of people to deceive themselves that two nearly-identical products are different, and the gullibility that the producers of these products prey upon.
Here’s to hoping people open their eyes and minds. Choice is great, but sometimes, less is more. Onwards!