2011 Ig Nobel Prize Ceremony promo (60-second version).
The Ig Nobel Prize Ceremony has come and gone, and it honoured some fantastic (?) science. The idea behind the Ig Nobel Prizes is that they “honour achievements that first make people laugh, and then make them think. The prizes are intended to celebrate the unusual, honour the imaginative — and spur people’s interest in science, medicine, and technology.“
The winners of this year’s Ig Nobel Prizes are truly special and deserving of them. They range from a wasabi-based fire alarm to beetles have sex with beer bottles. My current favourite is probably the Ig Nobel Prize for Literature, won by John Perry of Stanford University, USA, for his Theory of Structured Procrastination, which says: “To be a high achiever, always work on something important, using it as a way to avoid doing something that’s even more important.”
Wise words indeed. Onwards!