As usual, xkcd nails it with a very simple cartoon. I know I’ve been caught in this loop before, constantly switching between my computer and my iPhone, never fully reading an article.
I guess it goes to show that getting people to read beyond the first couple of paragraphs is tough, so you really have to hook them in at the start. Either that, or make sure that whatever you write is something that they really want to read.
If not… just switch to a smaller device. Onwards!