OK Go have done it again, creating yet another superb video. It is shot all in one take, as has become the norm for them, and involves the use of precise choreography, Japanese dance students, 2328 umbrellas, Honda UNI-CUB personal mobility devices, and one drone with mounted camera. A few behind-the-scenes images, as well as an interview with lead singer Damian Kulash, can be found over at Japan Times.
I’m fascinated by the whole sequence, and especially by the drone. Drones can accomplish amazing things, like flying through fireworks, and this is no exception. It allows a wealth of freedom in the angles to shoot from, whether these are at eye level or 200 metres above the ground.
It’s great how the video builds up and up, with more and more people and intricate moves. The whole video seems sped up as well, which would mean the singers are singing slower than they should. The last sequence of the video is mind-bogglingly complex and awesome. Four groups of different coloured umbrellas, being opened and closed in specific sequences, for a long time. It’s phenomenal.
The final shot of the surrounding Japanese landscape isn’t half bad either. Onwards!