Financial Times 404 Page Not Found

FT 404

The Financial Times is experimenting with 404 pages, and they’re awesome. My favourite is the one shown above, where they explain why the page wasn’t found, using various economic terms. They have a selection of different pages available (just keep refreshing the page), including helpful ones, educational ones, and competitive ones.

It almost tops my favourite 404 page of all time. Almost. Onwards!

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